From amidst the hard-living, notoriously crime ridden suburbs of Sydney’s outer west, an epitomizing voice has emerged in the form of Kerser.
Since releasing debut LP The Nebulizer only two years ago, Kerser proved himself an unrelenting force to be reckoned with. Despite his rapidly increasing popularity reflected in the charts and on social media, the Campbelltown native continues to be turned away by major radio stations. But the absence of radio play has proven almost irrelevant to Kerser. The unconventional yet democratic nature of his rise to fame has indicated the start of a new model of music business, free from the filtration of radio programmers and the limitations of genre quotas. Kerser The Anomalous has single-handedly created a loop hole in the system, and its working.
During the weeks surrounding the release of second album No Rest for the Sickest, Kerser charted at #1 on the national ARIA Urban charts, #1 on the iTunes Hip Hop charts, and #14 on the overall iTunes charts (not to mention the lesser known accolade of ‘Most Stolen Album From JB HiFi’). After a series of tours, festivals, and single releases, in August of 2013 Kerser released his first live tour DVD to an overwhelmingly positive reception debuting at #1 on the National ARIA Charts above P!nk.
Now with nowhere to go but forward, Kerser and faithful beatsmith Nebs have polished and perfected their trademark sound in the form of S.C.O.T.
“Me and Nebs dead-set think very alike. It took one long conversation to work out the angle we were going to take with this album. Then from there he started cooking up beats and I started writing, and it turned out just as we had both pictured it.”
While lyrically S.C.O.T reaffirms what he’s always been about, Kerser says the new album is also reflective of recent experiences and headspaces spurred by his success.
“These days I find myself kind of preaching to the youth a lot more. Letting them know no matter how bad shit gets where you’re at, there is a way out, and I’m proof of this.”
In the track titled ‘Scott Vs. Kerser’, the alter-ego and self take opposition. The lyrics tell about Scott pre Kerser fame, and how he hates what Kerser has become, to which Kerser retorts. The Nebs production mirrors the two-tone theme with two contrasting beats mixed skilfully into one.
‘The Real Shit’ features Nebs rapping alongside Kerser in a long-awaited vocal collaboration, on a braggadocio track celebrating their successes. The production sees Nebs work his magic on an 80’s style beat, changing it up with modern nuances.
One of Kerser’s personal favourite tracks on the album, ‘Let ‘em Fall Back’ is one for the haters. Over high voltage, upbeat Nebs production, Kerser reminds his critics that their negativity only motivates him to strive harder.
While his peers in the industry continue to fall victim to the wavering reliability of profit and exposure from the usual avenues, Kerser has cracked the code. As his presence extends beyond just his music, Kerser has become an icon for hope, resilience and resourcefulness, inspiring hundreds of thousands nationally.
Album Release Date: 11.10.2013
Album Released By: Kerser and Nebs Records
Album Distributed By: Obese Records Distribution
Purchase S.C.O.T from:
JB Hi-Fi: http://www.jbhifionline.com.au/music/urban-grooves/s-c-o-t/692787
Soul Clap Records: http://www.soulclaprecords.com/kerser-cd-s.c.o.t.html